When we are going to carry out a social media strategy a fundamental part is to do an audit, and in that audit we also analyse in part when publications are getting better performance. Because later when we make our editorial calendar for social networks we will have to schedule the publications in the best possible time, do not you think?

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So, let’s see what the best time in each of the social networks is and also, we’ll tell you how you can check yourself. It will depend mainly on two factors:

• The type of sector in which your brand is.
• Your target audience

Imagine two completely different types of businesses, such as a disco and a gym. Do you think that the best time to publish to post on social networks is going to be the same for both?

When managing the social networks of a nightclub, our best time to post on social networks was when we were approaching the weekend and at night. While in the case of a gym, we would have to analyse it, but maybe it could be that the best schedule is midweek, right?

With this, we want to tell you that although we will see some “standard schedules” the best answer you will have yourself with your own analytics. Based on the tests we have done and the different reports we have analysed, these are the best hours to post on social networks:

• The best times to post on Facebook are Fridays, Wednesdays, Saturdays and Thursdays from 3:00 p.m. to 4:00 p.m., from 6:30 p.m. to 7:30 p.m. and from 8:30 p.m. to 9:30 p.m. While the worst hours are on Mondays and Tuesdays.

• The best times to post on Instagram are on Mondays, Sundays, Fridays and Thursdays from 3:00 p.m. to 4:00 p.m. and from 9:00 p.m. to 10:00 p.m. While the worst hours are on Tuesday, Wednesday and Saturday at dawn.

• The best times to post on Twitter are Monday, Tuesday, Wednesday, Thursday and Friday from 3:00 pm to 4:00 pm and from 9:00 pm to 10:00 pm. While the worst schedule is on weekends.

• The best times to post on LinkedIn are Tuesdays, Wednesdays and Thursdays from 10:00 am to 11:00 am. And the worst schedule would be Saturdays and Sundays and midweek from midday.

Now, now we’re going to explain how you can know your best schedule in each of the social networks, because as we said, each sector may vary and it is best to check it for oneself.

To know what the best time is to post on Facebook what we have to take into account is when our audience is connected to Facebook.

Anyone who wants to manage a Facebook page professionally has to take these metrics into account. In order to see them yourself, you only have to access your statistics and select the publications option.

You will see an option that says: When your fans are connected. And you will see a graphic similar to this one. When to post on FacebookFrom these data we can draw the following conclusions:

The best days to post on Facebook are:

• Saturdays and Thursdays.

While the worst days to post on Facebook would be:

Now, what is the best time to post on Facebook? If we take this graph as a reference, the best hours would be:

• From 15:30 to 16:00
• From 6:30 to 7:30
• From 20:30 to 21:30

(Although this really varies depending on the day, we return to the starting point, it is not the same to publish a Monday as a weekend).

What is the best time to post on Facebook?

If we follow the statistics of this chart (which is extracted from Sprout Social) we could think that the best day and time to post on Facebook would be:

• Wednesdays at noon and Thursdays from 1 to 2 pm.
• Saturday would be the worst day.

As you can see, after 7 pm the level of participation drops a lot. And that’s because the standard of living of the Americans is different from that. They lie there much sooner than in other countries, and these are things that we have to take into account, that is, it is essential to know our target audience.

Another thing you can do when checking the best time to post on social networks is to analyse your Google Analytics account.

If you access the Acquisition section and select Social Media you can analyze the traffic of your social networks in more detail.

In addition, if you add a secondary dimension that is time and filter by the social network you want you will see the hours in which most visits you are having. For what we think it is also a good indicator that you can take into account when planning your publications.

This same we recommend you also do it to know the best hours to post on Twitter, Instagram and LinkedIn.

Instagram is the social network that is growing the most in recent years and which has more engagement among users. It is no accident that practically all companies are focusing their marketing efforts on this social network because of the good results that are being achieved.

In fact, in this article here we teach you in a much more detailed way how to know the best hours to post on Instagram.

Best time to post on Instagram

If you look at the image, the strongest colour areas are the best days and hours to publish based on this tool.

To give you an idea, what you have in mind are the hours in which your fans connect the most. For what we recommend is that you analyse your Instagram statistics and check these data for yourself.

Taking as reference the article that we mentioned, the best hours and days to post on Instagram would be:

Best days to post on Instagram

Worst days to post on Instagram

Best hours to post on Instagram: at 9:00 p.m. and noon, at 3:30 p.m.

Worst hours to post on Instagram: mainly at dawn.

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