Many people want to work in marketing and advertising because of the growth the sector is experiencing thanks to the Internet. Traditional media such as radio or the press are falling year after year as digital advertising grows. The Internet has generated new job profiles which causes companies to have to fill new roles in the marketing and advertising departments. Nowadays it is common to find job offers for profiles such as web analyst, SEO positioning expert, or Community Manager, one of the profiles that has grown the most in recent years.

The other typical public relations, propaganda, or graphic design positions have joined other types of marketing in which to work. Thanks to the Internet, there is online marketing or content marketing. However, that does not mean that it is easy to work in marketing and advertising, since it is not enough to know about Social Networks and be creative. The marketing and sales area is the most important in any company, because it is responsible for the most important asset of any business: the client.

Without a customer, there are no sales, and without them there are only losses, so you have to end up closing. The market is increasingly changing, so it is increasingly difficult to attract and retain customers. And that’s why although there are many job offers in marketing that are so difficult to cover. Because the profiles that are sought are very difficult to find, and that is why many resumes that are received are discarded immediately.

Remember that at Sydney Resumes we will help you achieve your professionals goals starting with how you introduce your competencies to companies and businesses.

Because working in marketing and advertising is very demanding and there is a lot of competition, both from professionals and from agencies. So, if you are considering working in marketing, we suggest that before looking for job offers published work websites, review these tips fruit of my professional experience as Director of Start Marketing:

1. You are self-taught, because to work in marketing and advertising you have to be in continuous training. The titles hung on the wall are useless. When we started in online marketing there were not even courses like the ones that exist now. It was the curiosity for a new medium that made me learn the characteristics of marketing through Facebook or Google.

2. You have the capacity to learn, because as we said before, the marketing and advertising sector is evolving very fast with new technologies. So, if you want to work in the sector you will have to be able to learn very fast. What sometimes involves “unlearning” or forgetting old beliefs about advertising, given that habits are changing and nowadays consumers and users rely more on recommendations.

3. You are creative, undoubtedly one of the most typical features in job offers in online and traditional marketing. However, creativity is sometimes abused in advertising, making advertisements and campaigns that are not easily understandable by most of the target audience. In the end any promotional campaign has to generate results, and almost always these translate into an increase in sales. So, it is advisable to be creative to work in marketing, but without abuse. Remember that what is not understood is not bought, and nowadays it is increasingly difficult to capture the potential client’s attention. So a simple message to understand is more effective than an “excessively creative” one.

4. You have the capacity to work, and not only as a team because most of the campaigns require different professionals: web designers, creatives, editors, community managers, SEO experts, etc. Carrying out a project requires a lot of work and effort, and if we talk about the Internet even more. Do not think that managing the social networks of a company is something comfortable and fun. Because actions have to be faster and have more important consequences. So, if you want to get a job in marketing and advertising, especially in the best agencies, we recommend you leave aside the excuses.

5. You are a retailer, because the key to success is always in the details. And in a marketing campaign there are many factors that must be taken into account. And that cannot be left to chance. An error, and more in online marketing, can have very negative consequences for the campaign. Because the Internet is a great amplifier, both for the good and the bad.

6. You have an innovative spirit, because the marketing and advertising sector is changing a lot because of new technologies. So, there is no choice but to do and learn new things to get better results in the promotion and sales of customers.

7. You show your CV with facts, because frankly we are not one of those who waste a lot of time reading curriculums. We prefer to check the work of a candidate, especially if it is for the area of ​​online marketing. It is very easy to send a candidacy with links from Social Networks or personal blog to check the quality of the work. Today almost all marketing and advertising agencies, we are the philosophy of “do not tell me, show me.”

8. You put passion in what you do, you work putting your five senses to 100%. Without a doubt it is the best feature to be able to get a job in marketing and advertising. So, if you can prove it, surely you will do almost any job offer to work in the sector.

And finally, and as a conclusion we will explain what is one of the basic requirements to work in any advertising agency.

Here at Sydney Resumes we help you write and optimise your professional resume in order to make your way to the labour market easier. We also offer you top assistance so you can go prepared to your first interview. Contact us today to learn more about our services and help you achieve your goals in the labour market.