Many companies, online businesses and entrepreneurs start their journey on the Internet without technical knowledge, since it is impossible to know everything. Some have a web page and others create a new one using a web designer or web design company.

But once you have your website … do you have to maintenance? What happens if you don’t, there may be consequences? What prices and costs are we talking about?

In this article we will explain everything that a web maintenance service should entail, what tasks, what technical areas should be covered as a minimum, what budgets are reasonable and if you really need to hire a maintenance for your website in order to improve the presence of your online business.

Remember that here at Website Connection we can help you set up your online store and improve your sales volume considerably.

Is web maintenance really necessary?

Imagine that a person visits your website and finds it careless, abandoned, with old news, an old web design, from the mobile there are display errors … what confidence does such a site transmit? Would you hire the service of a company that has such a precarious image?

Yes, web maintenance is truly necessary Having a web page implies keeping it clean, tidy, because you are in a great showcase that is the Internet, you will not only transmit a good or bad image of your business but your competition also does it and maybe better than you. Are you afraid of the cost or fees that web maintenance may entail? It is not so much.

Remember, it is useless to have created, developed and designed an attractive and professional website if it is not maintained, improved and updated. Ask for a budget, talk to a specialist, today’s costs are very affordable, you will save money and earn peace of mind.

Therefore, and in response to the question about whether a web maintenance is really necessary, we can tell you that it depends on whether you consider your website important.

We talk to customers who think their website is important because they are clear that it is the first thing a potential customer will find out about you, hasn’t it ever happened to you? You are looking for a gardener in your area, or a reform company, or any other specialist and the first thing you do is visit their website and the image that you transmit will condition your decision to hire the service, sometimes, regardless of cost or prices it can have.

Web maintenance is a key piece so that your website is taken care of and transmits a correct image of your company. In our view, wanting to reduce costs or save costs can give you problems and doing it yourself instead of resorting to specialists can cause you serious problems.

Today the web pages are very complex, they have files, databases, they are gears created by different web developers, everything has to fit and be synchronized, so updates are important.

What should a web maintenance service include?

What should a web maintenance service include? For a web maintenance to be professional, quality and carried out by specialists in the field, it should cover the following areas:

• Constant monitoring. There are tools that allow you to detect falls on your page, if they stop working, due to a problem on the page or the server. We use this type of systems, every 5 minutes we send a signal to your website, if it does not respond we intervene and resolve the issue. The important thing is to detect these falls and do not find out from a visitor that your page has stopped working.
• Today’s pages are constantly attacked by hackers and robots. The security service must be carried out by specialists, it must include periodic monitoring to notify us if a new vulnerability appears. In case of hacking, intrusion, malware or virus we must proceed to disinfect, in our case this action is free, it has no cost to the client.
• Server and page optimisation. Both elements are essential for your website to load quickly, without delays, so we avoid abandonment by the visitor.
• Content update. Update the content of the page, whether texts, photos, web design elements, add new features, change product prices.
• Backups must be made, minimum daily and stored on an external server for at least 7 days. In our case we keep them for 30 days because sometimes problems are detected beyond the usual 7 days in the hosting companies.
• SEO improvements in search engine optimisation. This task consists of optimizing labels, contents, images, detecting broken links, problems in the robots, sitemaps, etc. This task is very technical and affects the sale of your products or services, it can only be done by an SEO specialist.
• Personalised and telephone support. Nobody wants to go through a call centre or a ticketing system to ask for help. We must have a specialist to call by phone, who already knows our project, who is easy to talk to, who does not have to tell us who we are, what our page is, and above all who speaks a non-technical language so that we understand their explanations
• Software updates. If your page is WordPress, you may have been scared when applying the updates, yourself. It is swampy terrain, pay attention to me, this task must be in the hands of professionals and WordPress specialists.
• Monthly reports. It is highly recommended that the specialist in question issue some type of periodic report indicating the maintenance actions performed on your website.

In this service and as in any other, it is best that you ask for several budgets, that you compare and let yourself be guided by the feeling that the person to whom you have requested it has transmitted to you.

For top internet marketing strategies and everything related to website design, development and search engine optimisation, contact us, here at Website Connection you’ll be able to reach your professional purpose sooner than expected.