Creating a Facebook page for companies is very simple and has many advantages over using your personal profile. However, it is a very common mistake in many business to use a personal profile on Facebook.

Most of the time it is done due to ignorance about Facebook for companies or for not knowing what is the difference between a personal profile and a company page. If you have a business or are a professional and use your name as a personal brand, you must create a Facebook page for a company or Fan Page and not a personal profile.

It is important that you know that Facebook can delete your personal profile if it detects that you use it for commercial purposes.

Here at MLK Marketing we will define the most suitable strategy to ensure your goals are achieved and conversion rates skyrocket by driving more traffic to your website, traffic that is truly interested in the products and services you offer.

Why does Facebook delete these profiles?

This social network was created to connect with friends. For several years, businesses have taken advantage of Facebook to promote their products or services.

At present, Facebook enhances personal profiles and has drastically lowered visibility for companies, which in this way are forced to pay advertising.

That’s why they go hunting and capturing businesses that use personal profiles.

Of course, advertising on Facebook is very economical if you know how to do it well. The good news is that it allows you to convert your personal profile into a company page and turn your friends into followers, so your Facebook account for business does not start from scratch.

In this post we will explain the advantages of creating a Facebook account for companies and how to migrate your personal profile.

Why create a Facebook account for your business?

Professionalism, creating a Facebook account for companies lets you complete very useful data of your business, such as the web, physical address, hours of operation, sector to which your business belongs, services you offer, etc.

In this way, your business acquires a much more professional image. Fans versus friends, in a personal profile we have limited the number of friends to 5,000, on Facebook for companies, the number of fans is unlimited.

In your personal profile, the acceptance of friend requests is a manual process, however, everyone who puts “Like” on a Fan Page automatically becomes a follower. Events, you can create your business events and send invitations to your followers.

Statistics, on Facebook for companies, accounts include statistics. With them you can measure the scope of your publications, who are your fans, what time they connect, which publications work best and endless information that will be useful to know what you are doing right or wrong.

This allows you to measure the evolution of your results and know if your online strategy is being adequate.

Facebook statistics

Contests, organizing a contest is an excellent way to loyalty to your customers, from a personal profile this is not possible, since the applications that allow you to do so can only be hosted on Facebook for companies.

Advertising, advertising your services or products on Facebook is very effective and economical, compared to other types of advertising.

This is only possible on a company page. Also, today, it is absolutely essential if you want someone to “see you” since Facebook is responsible for hiding your posts. Only 10% of your audience sees your content organically. Social networks are not free, they require time and an investment in advertising.

Communication with your customers, your Facebook page for business is a new communication channel with your customers. From your Fan Page you can communicate the news of your company at the moment and get feedback as quickly and with the freshness of an interaction. Your customers can leave comments and recommendations of your products or services, which your future customers will see. This cannot be done on a personal profile.

Traffic to your website, social networks are very effective to drive traffic to your website. Generating a community around your brand will increase customer loyalty, which will share your content and increase your web traffic.

Turn your personal profile into a Facebook for companies in four simple steps

Before starting the process you should consider some things

• Once the process is finished you will continue to have a personal profile and a fan page. This is because the personal profile is necessary to manage your company page.
• Once you start the process Facebook will notify you that you have 14 days to pass your profile information to your company page.
• You will lose your private messages, the images and the groups you used in your personal profile.
• Therefore, first of all save all the information of your personal profile that you want to keep.
• To do this, click on the top right, go to Settings – General – Download a copy of your information.

And now, we will migrate our personal profile in four simple steps:

Step 1

Enter your Facebook account or the profile you want to migrate (you must be logged in to be able to perform the migration).

Step 2

Enter the Facebook application for migrations:

https://www.facebook.com/pages/create.php?migrate

Step 3

Click on the start button

Step 4

Configure your new page

Important:

Select all your friends to be fans of your new Facebook page for companies.

Your Fan Page will have the same name as the personal profile from which it was created. Which can be a problem because now you have a personal profile and a Fan Page with the same name and that can generate confusion.

To solve this, change the username of the personal profile, in this way you will eliminate “the commercial name” that you had in your profile.

Conclusion:

• If you have a business or are a professional and you use Facebook to promote it, you must have a Facebook page for companies and not a personal profile.
• You will see that it is very easy to create a Facebook account for your company or convert your personal profile in four simple steps on a Facebook page for business with many advantages for your business.
• Your business or personal brand are very important and you should not leave them in the hands of anyone. Managing your company’s communication in the digital world requires training and time.

Do you have a business and still use a personal profile? If you need help for this, or to put advertising on Facebook or Instagram you can contact us today. Here at MLK Marketing we offer you second to none digital marketing services to boost your sales.