We are fully involved in the era of technology and all sectors are affected by the digital wave. From the world of sports with the famous tennis hawk’s eye or 3D television broadcasts, to literature and painting thanks to eBooks and virtual exhibitions. Obviously, the world of marketing and commerce was not going to stay out of this juicy market.
And that is precisely what is e-commerce or electronic commerce. It is based, simply and plainly, on the sale of products and services through the Internet and other computer media. But the world of electronic commerce has evolved since the birth of the World Wide Web, so that the consumer is no longer just a consumer, but can sometimes become a seller and even benefit from the purchases they make.
Companies that wish to have a more effective internet presence cannot settle for a corporate page that only provides information. In the times that run the electronic commerce has revealed as a fantastic way of business for those who know how to take advantage of its possibilities.
Consumers are already fully accustomed to making their purchases online and payment procedures are increasingly diverse and safe, thanks to products such as Pay Pal for example. This brings the consumer much closer to the internet shopping experience, with more confidence and already fully adapted to the use.
There have been great successes in the area of E Commerce that demonstrate the effectiveness of a good online store when it comes to substantially improving the benefits of all types of companies, such as the campaign of the supermarket company Tesco and its virtual storefronts with QR codes, which represented a 76% increase in online sales.
Multiple software developers have created effective and easy to manage to incorporate your strategist: Magento, Shopify, Volusion, A shop … All of them are great solutions to develop a solid E Commerce system for your company.
Now is the best time then to incorporate tools of this type to not be left behind.
At Website Connection, we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it. We will work towards helping you achieve your goals in the shortest time possible. Contact us today!
The Electronic Commerce
Electronic commerce or e-commerce consists mainly of the development of market actions, sales, customer service, portfolio management, logistics management and, in general, any commercial event and exchange of information carried out through the Internet. another deficiency could be. Electronic commerce as that financial exchange that is carried out, through the network, between subjects that may be at a great physical distance, and that is generally materialised by electronic means of payment.
Currently E-Commerce has become a tool with remarkable success for the business world thanks to the openness and ease of access to the Internet. In order to differentiate a “virtual” business from a “real” business, we must identify the types of E-Commerce businesses that exist in the market:
- B2B (Trade between companies)
- C2C (Purchase and sale of products and services between individuals)
- B2C (Trade between companies)
The advantages that are handled in virtual businesses are the globalized market expansion that is achieved, and the speed with which business is handled. Although relations with clients are interpersonal and can cause complications in business, the use of modern technologies and their innovation have created changes that have improved communication with the client and the company.
Thanks to electronic commerce you can make almost any transaction without leaving home. The companies install a virtual store that displays a catalogue of various products, the customer selects the ones of his interest and starts the payment processing that, for consistency and convenience, must also be electronic.
Finally, the order arrives at the house or the computer depending on the selected product. For this there is an excellent support, attention of complaints and processing of returns is a fundamental point for electronic commerce, this feature is the beginning of the differentiation in any company that implements it. This system completely changes the dynamics of client-company relationships in terms of marketing, it is the very structure of the company that changes.
Advantages of electronic commerce
- It helps create businesses opportunities and new ways of distributing your products and services.
- Gives you access to customers from any geographical area without limitation, opening and expansion into new markets.
- It increases competitiveness and quality of service.
- It generates rapid response to the needs and shorter or non-existent delivery chains which can lead to a reduction in final prices.
Creating an E Commerce site
The first step to follow is the creation of a website, which is structured as a complementary tool for all market action, which differs from the concepts of virtual company or portal, since the website designed is based on the organization already established and even emerges as a final part of the orientation of the company depending on the client.
Currently we have made progress in the creation of very creative and dynamic tools that make the pages flash, with the integration of formats that link texts, sounds and images, under a multimedia criterion, attracting the attention of people who access them from motors. search available on the network and made known by the same company.
This site that we develop should be consistent with the current corporate image or that we want to project, presenting both internal clients and external clients with answers to the queries that go forward, based on intranet and extranet schemes respectively.
Of course, the access to the web page will be conditioned and will be restricted with the use of password or access codes, as necessary, to avoid leaking information that has the character of confidentiality.
On the other hand, the sizing of the data placed on the page will be conditioned to the minimum presentation required by the clients and organisations that access it, for which the website must be enhanced by the inclusion of links that extend and complement the topics, driving to other sites of interest, quickly and “friendly”.
Remember that for top internet marketing strategies and everything related to website design, development and search engine optimisation, contact us, here at Website Connection you’ll be able to reach your professional purpose sooner than expected.