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When you access the Internet from your computer, tablet or mobile phone, you rarely stop to think about how quickly the page was opened or the ease with which the information is displayed. This is largely due to the way in which many websites are designed. A design that allows you to display the content optimally regardless of the device you are using. It’s about responsive web design.

At Website Connection we truly believe that nowadays it is essential to have a highly responsive website that makes customers feel comfortable using it.

What is responsive web design?

A responsive web design allows the proper design of a web page, changes depending on the size of the screen used to open the site. That is, a widescreen can display a site layout with multiple columns of content, while a small screen can display that same content in a single column with the text and links in an appropriate size to be read and used on that screen smaller.

Why is it so important to have a site with a highly responsive web design?

A web design optimised for mobile is not only about adjusting the content to the size of the screens and automatically resizing the images. It is rather a totally new approach to the design of web pages. Due to the rapid adoption of tablets and smartphones, website designers have wanted to eliminate the need to develop a different design for each new device.

Consequently, the solution has been to build sites that have the ability to adapt to all devices regardless of the size of their screens. Of course, there are many and very good reasons why the responsive web design should be used in the current pages. For example:

  • Responsive design improves usability and readability on mobile devices. Its importance increases even more when it becomes evident the growing number of people who access the Internet from their phones or Tablets.
  • Website owners do not have to generate different content for two different versions of the same web page.
  • More importantly, Google has already mentioned that responsive web design is a ranking factor in search results.

It is also important for advertising on Facebook and AdWords

Companies that use Facebook Ads and Google AdWords must have responsive design sites because the ads, like the content itself, also adapt to different screen sizes. By doing so, users experience is optimised and advertising can be adjusted so that visits from mobile devices are increased.

Then not only a user experience adapted to devices is offered, the content is consolidated in a single site, as well as the online presence for future devices and of course the activity of the advertising campaigns of both AdWords and Facebook Ads is improved.

How is a user’s experience in a non-responsive site?

From the start, the experience is very bad and everything has to do with the fact that users want to access information as quickly as possible and that it is displayed properly. If a user accesses a web page without responsive design, immediately notice the text columns or other content, they are disproportionate, even without being able to see part of the information.

The user then finds it more difficult to navigate through the site because the menus and other navigation buttons are not accessible or too small to click on. This causes frustration in the users when being unable to comfortably access the content they are looking for, without mentioning, of course, the loss of time.

How cannot have a site with responsive design?

It is a fact that more and more users of mobile phones and Tablets are accessing the Internet from these devices. They do it to check their email, check their social networks, surf the web and also to buy online. This means that if all these sites have what users are looking for, they do not offer an optimal browsing experience, their chances of making a purchase or interaction with their content, decrease considerably.

And that is not your biggest problem, since for Google, the user experience is fundamental and one of the most important aspects when classifying a site at the top of the search results. That is, responsive web design is a ranking factor in search engines because it improves the user experience when browsing the sites and find what they are looking for in a short time, regardless of the device they are using.

If a website does not have a responsive web design, you are not only risking losing a large number of visitors and potential buyers. It also runs the risk of appearing in the first search results, even if its content is of high quality.

Tips for using responsive design

If you are thinking of creating a web page using responsive design, there are a couple of things you should keep in mind.

– Opt for a standard design. That is, the more sections of the site have a completely customised appearance, the more difficult it will be to fit into responsive web design.

– Make your web design flexible. In other words, a fluid web design is the best way to prepare the site for any type of screen size or orientation.

– Avoid large amounts of tabular data. This is important to consider since it is very complicated to make the tables show properly on devices with small resolution screens.

Scalability in the future

One of the best things about having a website with a responsive design is that it allows you to scale and adapt the design to the screens that are used to access the site. This means that as new devices come on the market with different screen sizes, websites with responsive design will already be optimised to offer an optimal browsing experience.

Conclusions:

Understanding how to create a site responsive design does not require too much learning and is certainly much less stressful and more productive than designing and coding a page for each device individually.

This type of design and the aforementioned is not the final answer to a constantly changing mobile platform. However, adaptive web design is a concept that when properly implemented can improve the user experience and boost the presence of the site in the search engines.

Contact us to have a highly responsive website that is up to your customers’ expectations.