Branding is more than just a logo or a graphic element. When you think about your brand, you really need to think about your entire customer experience. That includes everything from your logo, to your website, to your social media experience, how you answer your phone all the way to your customer experiences and your staff. A brand represents the sum of people’s perception of your company’s customer service, reputation, advertising, and of course, your logo. When all of these aspects of branding are working well, the overall brand tends to be positive and healthy. In short, your brand is the way your customers perceive you.