At present it is completely necessary that a company or brand have a web page, whether your business is established or in a Start Up stage. The correct use of the different elements of the pages will ensure that you receive many visits and that more sales take shape as the development of it grows on the web.
Remember that here at Website Connection we can help you set up your online store and improve your sales volume considerably.
Among the different features that are necessary to start creating your own page, we will present the most important. These are the key steps to create and design a web page from scratch:
- The Target Audience must be defined
To start, any type of project is necessary to know how to define the group of people to whom we want to offer our products and / or services (age, sex, tastes, lifestyle, culture and even place of residence). When creating a web page, this is no different. Everything on the page must be focused on satisfying the needs of the customers. For example, if our audience is teenagers, our website has to be dynamic, have less text and more visual content. Because, millennials are people who have no reading practice. But, if our website will be focused on a young adult audience of approximately 25 to 35 years, our content should have more professional and serious information. However, for adults over 45 or 50, who have no affinity with technology; It is important that our website can guide you easily and efficiently, so that you later know the routes and prefer our website over others.
- Set the Objectives of the Website
It is important to establish the objectives of the page to make clear what are the purposes of the site and the functions that will be developed within it. That is, from the first moment the user enters the web, it is clear to whom it belongs and what it will allow it to do within it. For example, if our website is oriented to e-commerce, it must have elements that contribute to the sale of products efficiently. Unlike sites such as blogs or informational pages that will aim to generate interaction and remembrance; for this, a constant and updated flow of information must be maintained. Also, we must define the route that the user must follow once he has entered. This will prevent the Internet user wandering on the web without a specific purpose and achieve the objectives that led to the page.
- Select the best hosting service
On the Internet we can find many hosting services, and we will probably end up choosing the one that best suits us, although it is always good to have some references. Next, we will present the best hosting to host a website: Hostgator, GoDaddy, SiteGround, etc. The main features that they must offer, in order to decide for one, is that they have large storage or transfer capacity, data security, so that your content is not in danger of being low; good technical support in Spanish and 24 hours a day; navigation speed, which makes visits of your users more enjoyable and a scalable infrastructure, which allows you to add more RAM if necessary.
However, there are also free providers. Which, could save you expenses, but they certainly offer very limited services and endanger the security of your information. Because, they will depend on the provider because the domain will not be your property. Therefore, it is not recommended and you should not host web pages for serious purposes in free hostings.
- Provides a good user experience (UX)
The user experience is the set of factors and elements that aim to create a good experience between the user and the page. It mainly measures the quality of the experience in characteristics such as learning capacity, emotional responses and user behaviors towards products and services.
It is important that our website offers a good user experience, as it allows Internet users to interact with the page in the easiest, most comfortable and intuitive way possible. There are three important elements that you should use to create a good user experience:
- Use of buttons
The use of buttons within our website will help the user to perform actions faster at the time they request them. Therefore its form must be standard, and similar throughout the site, so as not to generate doubts about the action to which it invites. That is, that the physical aspect must be taken care of as the accompanying word, so that the user understands what will happen if he presses it.
- Use of links
Links are essential features on websites, because they allow the user to visit other content on or off the page. There are elements that are important to differentiate links: they must be different from the text and must have visual characteristics such as a different color for links that have not been visited, links that were visited, featured links and active links.
- Use of elements
These elements are mainly to generate the interaction that you want to offer the user. For example, the “Text Area” is the one that allows the user to enter information or data in forms; The “check button” is an element that allows the selection of multiple options and the “radio button”, allows to mark the option that is most appropriate as marking the field of Sex.
- Design your website with meaning
This feature has to meet the objective of facilitating the way in which people use a tool, in this case browse your website. In this sense, we could consider several factors that define the meaning of your website, one of them is that the design must cooperate with the information, rather than compete with it. This will make when the user reaches our page act quickly and intuitively, without having to stop to understand how the platform works. In addition, the visual design of our website, such as the use of corporate logos and colors, should be used to improve the experience and not to define the interaction. Other elements, relevant to designing a website with a good interface, are the content areas, the areas of interaction and a great user experience. All these components are going to provide the customer with the ease of remembering how it works, helping them find what they need and, therefore, will provide satisfaction with the ease of use.
Getting a website to look good on any screen is no accident and, in this post, we tell you everything you need to know about it. That is why we recommend you entrust this task to professionals specialised in the sector that offer you the best results. Professionals like the ones you will find here at Website Connection.